Indonesia’s tea sector is brewing up a paradox. Demand is rising, yet producers are constrained by an unsustainable supply chain and limited collaboration across the value chain. Compared to Turkey, the global leader in tea consumption where per capita intake exceeds 3 kg annually, Indonesia’s annual average consumption volume of 0.46 kg per person is relatively low, signalling untapped potential. In this episode of Y&S Perspectives, our Senior Consultant Bertha Lovita Dwi Intania Permana joins industry specialist Andrew Thobias Supit to explore how tradition, culture, and young leadership could help reshape Indonesia’s tea industry toward a more sustainable future. Ready for a taste of what’s next? https://www.yamada-spire.com/resources/news-events/  #yamadaconsultingandspire #yamadaspire #teaindustry #businessbrew #consumerhabits #teamarket #sustainablefuture #teatraditions #indonesia  

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