Some of you might be very clear on the business or project you want to start. But for many of us, it takes some deeper soul searching as we struggle through figuring out what business or project we want to start. We brainstorm, create mind maps, draw out options. We ask questions like what will be the product or service of my business? How will I bring that product or service to potential clients? Will anyone even be interested?Maybe you’ve started with ideas that you think will be easiest to market OR maybe you’re thinking about what you love and wonder if you can create a business around it.But before you go there, I want you to start with your strengths.Now when you hear that question …. what first comes to mind? Maybe it sounds like that typical job interview question or a coffee conversation when someone asks you what your strengths and weaknesses are.

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