8. How Seventh Compass Turned a Packaging Upgrade into Sales Momentum

11/08/2025 24 min Episodio 8

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Episode Synopsis

How professional packaging helped this founder scale faster and sell more.In this inspiring guest episode, Kelley chats with Amy Hamilton, founder of Seventh Compass, a brand creating heartfelt affirmation decks for mothers and children. Amy shares how a full rebrand and packaging redesign became the turning point in her business—helping her products stand out online, connect with her audience, and increase visibility on platforms like Amazon.You’ll hear how shifting from DIY to professionally-designed packaging didn’t just elevate her brand—it directly impacted sales, opened up new retail opportunities, and gave her the confidence to grow.Highlights:What changed after Amy invested in strategic packagingThe Amazon effect: How packaging supports e-commerce successBehind the scenes of the rebrand and design processWhy packaging is more than a box—it’s your first impressionReady for your packaging to actually sell your product, not just sit on the shelf looking pretty? Apply for your Packaging Pronto day at hiddenpathcreative.com/packagingpronto