It’s not just about looking good—it’s about what works.What actually makes packaging convert? In this episode, Kelley Kempel breaks down the essential elements behind packaging that doesn’t just catch the eye—but closes the sale. From visual hierarchy to messaging to material choices, you’ll learn why each component matters—and how they work together to build trust, communicate value, and drive purchase decisions.With insights pulled from the 2018 Packaging Matters study and two decades of retail experience, Kelley shares a clear blueprint for creating packaging that performs in the real world.Highlights:The #1 design mistake that confuses customersHow to build a visual hierarchy that guides buying decisionsWhy material choices impact perception (and conversion)The key to packaging that aligns with your brand and your goalsReady for your packaging to actually sell your product, not just sit on the shelf looking pretty? Apply for your Packaging Pronto day at hiddenpathcreative.com/packagingpronto

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