5. From Local to Luxe: Salted’s Packaging Glow-Up

11/08/2025 25 min Episodio 5

Listen "5. From Local to Luxe: Salted’s Packaging Glow-Up"

Episode Synopsis

A real-world story of transformation, trust, and shelf-ready success.In this special guest episode, Kelley sits down with the co-founders of Salted—a luxury salted caramel brand making waves in 40+ Canadian boutiques. Christy Jackson, Lynette Hayes, and Jill Price share how strategic packaging helped elevate their brand from startup status to standout.You’ll hear how investing in Packaging Pronto reshaped their retail presence, what it was like to collaborate on a packaging vision, and the surprising ripple effects that followed—from more confident pitches to eye-catching shelf presence and a surge of customer love on social.Highlights:Salted’s journey from kitchen counter to boutique shelvesHow pro packaging transformed both perception and performanceThe collaborative process behind their premium lookAdvice for founders nervous about handing over the design reinsReady for your packaging to actually sell your product, not just sit on the shelf looking pretty? Apply for your Packaging Pronto day at hiddenpathcreative.com/packagingpronto