It's 2024, and like it or not many of us will be inundated with political ads this year. In a fascinating interview, we speak with Eric Van Steenburg, a professor at Montana State University who has done extensive research into the impact of political marketing. Like a book that we can't put down, this episode is riveting from start to finish. A special thank you to the students from Purdue, Montana State and Temple for asking pertinent questions during the discussion. Enjoy!
(Recorded in front of a live audience at the annual AMA International Collegiate Conference.)

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