The U.S. Sports Market - Siska Concannan

13/03/2023 42 min

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Episode Synopsis

Siska Concannan, co-founder and CMO of Affiliated Sportsfans, joins Will Hansen to discuss the US sports market, fan trends and how brands can get a grasp of lifetime value. Siska is an SBG guru with massive knowledge so there's something for everyone.See omnystudio.com/listener for privacy information.