Por: Alexander Chernev

This podcast is based on The Marketing Plan Handbook by Alexander Chernev, a marketing professor at Northwestern University’s Kellogg School of Management. It offers a straightforward approach to crafting succinct, logical, and effective marketing plans that deliver results. Whether you run a small business looking to formalize the planning process, a startup seeking venture capital, a fast-growing company considering an IPO, or a large multinational corporation, you can gain a competitive advantage by developing a strategic document that informs your decisions and helps you avoid costly missteps.

7 episodios disponibles