This episode presents the market value map, a tool to visualize how an offering creates value for customers, collaborators, and the company. The framework connects strategy (target market, value proposition) with tactics (product, service, brand, price, incentives, communication, distribution). Listeners gain insight into customer value maps, collaborator value maps, and company value maps—each showing how to align offerings with the needs and incentives of different stakeholders. Practical guidance is shared for identifying target customers, analyzing competition, and designing differentiated offerings.

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