In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be applied to podcast guesting as well.   Time Stamps: 00:00 Maximize engagement: book-podcast synergy 06:13 Promoting books with trending reels| 08:28 Repurposing podcast content for books Keywords: book marketing, podcast guesting, business owner, publishing strategist, writing a book, marketing asset, podcast tour, maximize impact, book and speaking, consistent messaging, business growth, book chapter, podcast episode, show notes, book club, book ROI, content repurposing, podcast transcript, author, business ecosystem, listener engagement, book launch, editorial calendar, book resources, transformation, salesy, content, podcast host, podcasting ecosystem, read with me book club Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set WritChallenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 157: Transform Your Book Marketing Strategy with Podcast Tours with Michelle Glogovac Annie Franceschi's Establish Yourself podcast episode on book ROI LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1tFP8Q_PR4Yfn6mRXoAEf9qYACF5i6ovomrBeJ2drnrM/edit?usp=sharing  

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