Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.   Time Stamps: 00:00 – Welcome and episode introduction 01:25 – Myth #1: You need to cast a wide net 03:10 – Reality: Go narrow and deep with your target audience 04:18 – Myth #2: If you write it, readers will find it 06:05 – Reality: Strategic marketing is key to visibility 07:55 – Myth #3: No platform means no point in publishing 10:00 – Reality: Followers ≠ readers or buyers 12:15 – Myth #4: The work is done after writing 14:00 – Reality: Marketing is an ongoing, long-term effort 15:45 – Myth #5: There's a right and wrong way to publish 18:00 – Reality: The "right way" depends on your goals and business model 20:00 – Final thoughts and encouragement   Keywords: book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM/edit?usp=drive_link  

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