SummaryIn this episode of Workflow Wonders, host Alex Storey interviews Lydia Van John, owner of Vinlo Studio, a branding agency. They discuss Lydia's journey to full-time entrepreneurship, her successful projects, and the importance of client relationships. The conversation covers lead generation strategies, the client journey, and the use of automation in proposals and onboarding. Lydia shares insights on her creative process, the significance of networking, and the tools she uses to streamline her workflow. The episode concludes with rapid-fire questions, highlighting Lydia's passion for branding and design.Useful LinksThe Miro Board with WorkflowsVenlo Studio / Lydia Venjohn's Website⁠SkillMammoth.com⁠⁠Alex's Recommended Software Tools⁠⁠Book a meeting with Alex⁠⁠Apply to be on the podcast TakeawaysLydia went full-time with her branding studio this year.Networking and referrals are key to her lead generation.She emphasizes the importance of understanding client needs before proposals.Lydia uses a custom quote system to cater to diverse client projects.Time tracking with Toggle has improved her productivity.Personalized follow-ups enhance client relationships and feedback.Nurturing campaigns can help maintain client engagement.Automation tools can streamline the proposal process.Lydia's creative process includes mood boards and client collaboration.Building a strong online presence is crucial for brand visibility.Chapters00:00 Introduction to Workflow Wonders01:40 Lydia's Journey to Full-Time Entrepreneurship04:22 The Art of Branding and Photography07:25 Client Projects and Success Stories10:17 Understanding Client Acquisition Strategies12:38 The Role of Social Media in Business15:30 Exploring White Label Partnerships18:28 Initiating Client Conversations and Consultations20:58 Custom Quotes and Client Needs23:09 Sales Strategies and Consultation Calls25:03 Automation Tools for Proposals28:02 Integrating AI in Proposal Generation30:43 Follow-Up Strategies and Client Engagement32:25 Self-Selecting Proposals and Pricing Strategies36:52 Streamlining Client Onboarding and Proposals38:46 Effective Client Onboarding Strategies41:35 Design Process and Client Collaboration43:27 Delivering Results and Client Feedback45:00 Nurturing Client Relationships50:23 Productivity Tools and Hacks55:45 Connecting with Lydia Venjohn

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