Send us a text5 Things Every Promo Email MUST Have (If You Want Sales!)**If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I’ve seen the same mistakes again and again… especially during sales season.So today, I’m walking you through the 5 non-negotiables every promo email should include to actually get opened, read and clicked.This is your micro-masterclass in writing emails that convert, not collect dust in the inbox.In this episode, we cover:1. Why your subject line needs to slap, not snoozeBoring subject lines get ignored. You need curiosity, clarity, or straight-up benefits. I share what makes a subject line irresistible and why A/B testing should be your new best friend.2. The must-have CTA above the foldIf your audience has to scroll to find the link, you’ve already lost them. I break down what “above the fold” actually looks like and why clarity always wins.3. High-contrast design that people can actually readPastel on pastel? Tiny fonts? Hard pass. I share my go-to readability tool and the simple graphic design rule that will instantly improve your emails.4. Clear, non-waffly copy that respects your customer’s timePromo emails should be quick, direct and obvious. No filler paragraphs, no “hope this finds you well.” Tell them the offer, why it matters and why they should care right now.5. One email, one goalIf you give people too many choices, they choose nothing. I walk through why your promos need ONE job and exactly how to structure them.+ Bonus tipA little movement goes a long way — think GIFs, scrolling marquees, or icon-style features that communicate essential info fast.• Subject Line Examples: here • My favourite contrast checker: https://coolors.co/contrast-checker • Nail Your Email Marketing Program: Learn how to create emails that convert like crazy.Want help boosting your sales, getting your emails actually opened, and creating a marketing system that makes Support the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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