Ever wondered how to get booked on top podcasts, deliver unforgettable interviews, and turn guest appearances into real business opportunities? In this power-packed episode, I sit down with Sarah Lohse—award-winning author, brand strategist, and storytelling guru—to uncover the secrets of leveraging podcast guesting to build authority, grow your brand, and create lasting connections.Sarah shares her accidental journey from podcast producer to in-demand guest (including the hilarious story of how a tattoo mishap landed her on a finance show!), and reveals the mindset shifts that separate "good" guests from "great" ones. You’ll learn:The 3-part pitch formula that gets hosts excited to book you (and why most pitches fail).How to reframe boring stories into compelling hooks (even if you think your life isn’t interesting).The metrics to track so you can refine your guesting strategy like a pro.Why leading with value, not transactions, is the key to turning interviews into collaborations, clients, and even book deals (like Sarah’s bestselling Open This Book).Plus, Sarah drops tactical gems on finding the right shows, managing follow-ups without overwhelm, and the unexpected opportunities that come from being a "story-first" guest. If you’re ready to stop chasing visibility and start building relationships that scale your brand, this episode is your roadmap.🔗 Where to Find Sarah Lohse:Grab her book Open This Book: The Art of Storytelling for Aspiring Thought Leaders: https://openthisjournal.com (free journal included!).Connect with Sarah on LinkedIn and learn more about her work at  https://openthisjournal.comIf you enjoyed this episode with you’ll love my newsletter. Every week, I share:✨ Exclusive insights from top creators and entrepreneurs✨ Unfiltered lessons from my own content journey (failures included!)✨ Actionable tips to grow your audience and incomeNo fluff—just real strategies to help you win. Subscribe now and let’s build something epic together!👉 Join Here - https://wisdom.beehiiv.com/P.S. Subscribers get first access to new episodes, tools, and surprises. Don’t miss out!⏱️ Timestamped Chapters:00:00 - The Accidental Podcast Guest: Sarah’s Tattoo Story That Changed Everything04:12 - Why Most Podcast Pitches Fail (and How to Fix Yours)10:45 - The #1 Mindset Shift for Memorable Interviews16:30 - How to Find & Refine Your Signature Story (Even If You’re "Boring")22:15 - Sarah’s 3-Part Pitch Formula That Gets Her Booked28:40 - Metrics to Track for Guesting Success34:50 - From Interview to Opportunity: How Podcasting Led to Sarah’s Book Deal40:00 - Pro Tips for Managing Pitches Without Burnout45:20 - How to Turn Hosts Into Collaborators (Not Just Platforms)🎧 Listen Now and start treating every podcast appearance as a brand-building invitation, not just an interview!If you’re enjoying the podcast and want to support what I do, you can now buy me a coffee! It’s a simple way to show your love and help keep the episodes coming. Just head over to https://buymeacoffee.com/wisdomhq — every little bit means a lot. Thanks so much for being here!

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