This episode of Wisdom Journey features a deep-dive conversation with Dr. Chris Gray, a leading consumer psychologist and founder of The Buycologist. Join Wisdom Okonkwo and Dr. Gray as they unravel the real-world science behind buying behavior, how brands can ethically influence customers, and the ways curiosity and empathy are secret weapons for creators and marketers alike.You’ll discover Dr. Gray’s unconventional career journey from clinical psychology to becoming a trusted advisor for global brands like Adidas, Coca-Cola, and Southwest Airlines. He dispels common myths about consumer psychology, reveals why “tricks” and manipulation are short-sighted, and shares actionable frameworks for building long-lasting, trust-based customer relationships. Whether you’re a content creator, marketer, or business owner, this episode will change the way you approach your audience, craft your messaging, and create content that truly resonates.Timestamps:00:00 – Introduction: Meet Dr. Chris Gray & his unique “shopping with 700 execs” story01:42 – Dr. Gray’s Path: From clinical psychology to decoding consumer behavior04:07 – Founding The Buycologist: Why Dr. Gray left agency life to focus on deep psychological work06:56 – PsyD vs. PhD: The difference and why clinical thinking matters in business08:03 – Misconceptions About Consumer Psychology: Jedi mind tricks, ethics, and sustainable influence13:32 – Brand Trust & Resilience: Building loyal, forgiving customer relationships14:22 – Psychology for Creators: Why knowing your audience beats shortcuts and “going viral”16:49 – Practical Audience Research: How to spend time with your target audience for real insights18:08 – Power of Curiosity: Dr. Gray’s masterclass approach for creators and business pros20:15 – Getting Attention: Disruption, relevance, and the cocktail party effect in content strategy25:47 – Myths on Attention Spans: Why relevance trumps shrinking attention28:20 – Relevance is the Golden Ticket: How empathy and audience understanding drive success31:26 – Frameworks for Influence: Using “bracketing” and ethically applying behavioral science32:48 – Scarcity, FOMO, and Ethical Persuasion: How to use (not abuse) psychological triggers40:51 – Real-World Case Study: The “fun mom” insight that transformed a dollar store brand44:54 – Top Takeaway for Creators: The unstoppable power of being curious about your target audience45:39 – Where to Find Dr. Gray: How to keep learning from The BuycologistResources & Mentions:The Buycologist Website – Dr. Gray’s practice and newsletter — http://www.thebuycologist.com/Dr. Gray’s Monthly Brain Trust Newsletter – Sign up via his websiteBook Mentioned: Contagious by Jonah Berger (discussed as an example of consumer psychology in social media)Brands Referenced: Adidas, Coca-Cola, P&G, Southwest Airlines, ApplePsychology Concepts: Scarcity/FOMO, Relevance, Disruption, Bracketing, EmpathyPlatforms: LinkedIn, Instagram (Connect with Dr. Chris Gray)If you enjoyed today’s episode, make sure to subscribe to Wisdom Journey for more expert insights on human behavior, marketing, and personal growth. Please leave a review on your favorite podcast platform—it helps us bring you more of the conversations you love! Share this episode with a friend or colleague who would benefit, and don’t forget to connect with Dr. Chris Gray on http://www.thebuycologist.com/ and sign up for his Brain Trust newsletter for powerful monthly psychology insights. Want to support the show? You can fuel future conversations by visiting https://buymeacoffee.com/wisdomhq. Until next time—stay curious, stay human, and never stop learning how people really think!

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