Send us a textA Deal Breaker isn’t just a mistake. It’s a mindset, habit, or piece of sales dogma that feels normal or even “best practice,” but actually sabotages trust, discovery, and urgency.It’s not a one‑off slip — it’s a pattern that consistently derails deals.It’s not obvious to the rep — it often sounds smart, disciplined, or motivational.It’s always seller‑centric — it pulls the rep out of the buyer’s story.Stop sabotaging the sale — start co‑authoring WIITT: what is important to them, and why it matters.#DealBreakers #wiittselling #StayInTheirStory #salesFor more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Voted best new sales podcast in 2025.

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