The Scarcity Effect: Why We Want What We Can't Have

Why We Buy: The Science of Shopping Psychology
21/11/2024 10 min Episodio 4
The Scarcity Effect: Why We Want What We Can't Have

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Episode Synopsis

Exploring the powerful influence of perceived scarcity on consumer behavior, this episode analyzes famous cases like the Cabbage Patch Kids craze and Supreme's limited-drop business model. We examine Robert Cialdini's research on scarcity as a persuasion principle and how digital marketers exploit FOMO (Fear of Missing Out). The episode concludes with an analysis of how artificial scarcity tactics have evolved in the digital age. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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