Diving deep into Barry Schwartz's revolutionary research on choice paralysis and decision fatigue, this episode examines how an abundance of options can actually decrease consumer satisfaction and purchasing likelihood. We analyze famous case studies including Procter & Gamble's reduction of Head & Shoulders varieties and Trader Joe's limited selection strategy. The episode also explores the psychological phenomenon of analysis paralysis and its impact on modern e-commerce. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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