What happens when you swap an iconic brand logo for your name? Magic. In this episode of Why It Works, we dive deep into Coca-Cola’s legendary “Share a Coke” campaign — a simple idea that became a global phenomenon.You’ll learn:What the campaign was and how it evolvedHow it reversed a decade-long sales slumpThe 5 powerful behavioural principles that made it wildly successfulHow you can apply the same tactics in your own marketingWhether you’re a marketer, entrepreneur, or just fascinated by what drives human behaviour, this episode breaks down the psychology that turned a soda into a social movement.🔗 Book Your Free Quick Wins Call:Want 3–5 practical, science-backed ideas to boost your conversions and sales? Book a free 30-minute Quick Wins Call here:👉 https://www.marketbehaviourally.com/optin💡 Brought to you by Market Behaviorally — where smart marketing meets behavioural science.Don't forget to subscribe, leave a review, and share this episode with someone who loves great marketing!

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