In this episode of What's Your Stori?, James sits down with Huw Edwards, the co-founder of Tidy Tea, to explore the journey of creating a sustainable tea brand from West Wales. From farming roots and challenges in the food industry to coming up with the idea during lockdown and navigating the complexities of production, Huw shares the inspiring story behind Tidy Tea. Learn about their unique plastic-free pyramids, the family's involvement, and their ambitious plans for the future. Discover how a small Welsh brand is making a mark on the national and potentially global stage.00:00 Welcome to What's Your Stori?00:34 Introducing Today's Guest: The Tea Boy aka Huw01:28 The Birth of Tidy Tea01:58 From Farming to Tea: A Journey of Innovation03:04 Challenges and Opportunities in the Tea Business03:52 Creating a Family-Driven Brand07:30 The Importance of Welsh Identity in Branding15:03 Navigating the Food and Drink Industry in Wales18:27 Expanding the Product Line: From Tea to Coffee19:14 Exploring Tidy Tea's Unique Products20:27 Exploring Tea Preferences21:05 Sustainability in Tea Production22:52 Innovative Tea Packaging24:02 Business Growth and Challenges28:50 Cybersecurity Concerns33:05 Lessons Learned from Scams35:08 Future Aspirations and Reflections37:34 Conclusion and Final Thoughts

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