In this delightful episode of What's Your Stori? podcast, we sat with Lucy Hughes, fourth-generation senior director of Joe’s Ice Cream, a century-old brand based in Swansea, Wales. Lucy shares the inspiring history of Joe's Ice Cream, from its founding by Giuseppe Cascarini in 1922 to becoming a staple in South Wales. They discuss the challenges and successes of maintaining a family business, the importance of customer experience, and exciting future plans for expansion. Tune in to hear about the unique recipe that has kept generations coming back for more and learn about Lucy’s personal journey in continuing the family legacy.Timestamps00:00 Welcome 00:49 Introducing Lucy and Joe's Ice Cream01:36 The Legacy of Joe's Ice Cream03:16 A Century of Ice Cream Excellence05:42 The Family Behind the Business10:34 Lucy's Journey and Return to the Family Business14:12 The Importance of Customer Satisfaction17:40 Valuing Employees and Family Culture19:53 The Irreplaceable Passion of Our Team21:05 The Secret Behind Joe's Vanilla Ice Cream23:32 Expanding Joe's Ice Cream Parlours27:26 The Importance of Branding34:47 Inspiration and Legacy

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