Marketers’ Data Deprecation Denial

What It Means: A Forrester Podcast
19/12/2024 31 min
Marketers’ Data Deprecation Denial

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Episode Synopsis

Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.

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