Defining AGI, Measuring AI Search, Agency Swirl Continues

What It Means: A Forrester Podcast
18/09/2025 27 min
Defining AGI, Measuring AI Search, Agency Swirl Continues

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Episode Synopsis

Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).

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