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Listen "Episode 19: Boundaries, Burnout, and Being You: Marketing Lessons from Sarah DeGeorge"
Episode Synopsis
In this episode, I sit down with digital marketing specialist and entrepreneur Sarah DeGeorge, who shares her candid journey from burnout to boundaries and why authenticity is the secret sauce in small business marketing.
We discuss:
Why knowing yourself is the foundation for good marketing
The hidden marketing power in your personality and story (yes, this includes YOU!) How Sarah helps clients uncover their unique selling proposition (USP)
The importance of starting with a strategy audit (and why skipping it is a huge mistake)
Red flags she looks for when choosing clients and how she enforces her non-negotiables
The dangers of copying competitors and why your audience wants the real YOU
How to avoid spreading yourself too thin across social media platforms
The mindset shift entrepreneurs need when facing rejection, setbacks, or slow periods
Connect with Sarah:
Website: www.sarahdegeorge.com
Instagram: @sardgeorge
LinkedIn: Sarah DeGeorge
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
We discuss:
Why knowing yourself is the foundation for good marketing
The hidden marketing power in your personality and story (yes, this includes YOU!) How Sarah helps clients uncover their unique selling proposition (USP)
The importance of starting with a strategy audit (and why skipping it is a huge mistake)
Red flags she looks for when choosing clients and how she enforces her non-negotiables
The dangers of copying competitors and why your audience wants the real YOU
How to avoid spreading yourself too thin across social media platforms
The mindset shift entrepreneurs need when facing rejection, setbacks, or slow periods
Connect with Sarah:
Website: www.sarahdegeorge.com
Instagram: @sardgeorge
LinkedIn: Sarah DeGeorge
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
More episodes of the podcast Wellness Marketing 101
Episode 34: Back to the Basics: Building Intentional Brands with Creative Director Natalie Contrera
20/11/2025
Episode 33: Knowing Your Ideal Customer with Alison Wehr: From Demographics to Deep Insights
13/11/2025
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