What if your website is actively working against your business success? In this eye-opening episode, we dive deep into a real-world case study that exposes a critical but overlooked problem plaguing countless local businesses.Our featured business was an expert in multiple service areas, but Google—and by extension, their customers—only knew they existed for a couple of them. Through a comprehensive audit of an RV repair shop in Huntington Beach, we uncover the structural issues that create this devastating invisibility.In this episode, you'll discover:Why your Google Business Profile might be writing checks your website can't cashThe "60% problem" that's hiding your services from customersHow Google acts like a hiring manager, fact-checking every claim you makeThe power of exact-match optimization vs. "close enough" contentA proven silo structure framework that organizes your site for maximum visibilityThe three-tier priority system for fixing website structural problemsThis isn't just theory—we break down the specific diagnosis, treatment plan, and recovery roadmap that can transform an invisible business into a visible, customer-attracting powerhouse.Whether you're a local business owner, marketer, or SEO professional, this episode reveals the hidden connections between website architecture and local search success that could be make-or-break for your business.Key takeaway: Your website needs to provide undeniable, rock-solid proof for every service you offer, or you'll remain invisible to the customers actively searching for you.

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