Most change initiatives fail because they focus solely on technical aspects like planning, roles, and measures, while neglecting the human element – particularly the need for people to understand why changes are happening and to feel heard throughout the process.Jeffrey Wetherhold is a behavioral scientist who’s built his career around organisational change management. He transitioned from behavioural science to community health, and now runs his own change management consultancy.This conversation will help youBetter understand why traditional technical change management approaches often failRecognise and address the most fundamental barrier to organisational changeMove beyond labels like "resistant" or "averse" and focus on different perspectivesEpisode highlights[00:07:46] Understanding change management[00:11:21] When change feels weaponised[00:13:04] Overcoming resistance to change[00:15:05] Mmotivational interviewing.[00:17:47] Where to begin having the change conversation[00:23:12] Caught in the middle[00:27:01] The hierarchy of needs[00:30:30] What you can do today[00:32:44] Jeff's media recommendations[00:34:23] Takeaways from Dan and PiaLinksConnect with Jeff via LinkedInHow Minds Change: The New Science of Belief, Opinion and Persuasion, by David McRaneyBuild Something Better – The Raw Signal Group newsletterTrack and improve your team performance with SquadifyLeave us a voice note

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