Stop Selling to the Masses, Sell to Rich People Instead. In this interview, Startups.com Chief Strategy Officer Ed Kang shares his #1 lesson for e-commerce success: stop trying to sell to the "mediocre middle" and instead focus on getting your product into the hands of "rich early adopters". He argues that wealthy people are the best evangelists, and getting one influential person to talk about your product is the fastest way to build a premium brand. Ed also shares the wild story of a founder who created a multi-million dollar business selling an "after-sex cleanup thing" by demoing it with a Twinkie , and explains his "channelpreneur" concept: why you should build an audience first before you ever create a product .Check out the company: https://startups.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: [email protected]🕒 CHAPTERS00:00 - The "After-Sex Cleanup" Product That Made Millions04:44 - My Failed Comic Book Venture: A Post-Mortem09:55 - The #1 E-com Strategy: Sell to Rich People, Not the Masses18:50 - The Real Money Is in Supporting E-com Founders24:01 - A Case Study in Failure: The Bumper Sticker Debacle30:08 - How a 20-Year-Old Built a $100M E-commerce Empire34:50 - Why E-commerce Financing is So Risky41:29 - If You Can't Do "Hand-to-Hand Combat" Sales, You'll Fail45:05 - Don't Build a Product, Build a Channel First49:17 - My Advice for 18-Year-Old Founders in a Basement📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

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