Everyone is talking about an "AI-First" content strategy, but it's the wrong mentality, and it's killing your founder authority. In a world drowning in noise, you don't need to be everywhere; you need to be "undeniable where it counts." This interview with Ethan Monkhouse, founder of Naviro, breaks down the new rules for building authority as a founder. We explore why quality content is a hundredfold more important than quantity and how to use AI as a co-pilot for the heavy lifting, not as a replacement for human creativity. You'll learn the fatal flaw in most AI content tools and the framework for a content funnel that attracts your ideal customers without turning you into just another "supplier." Check out the company: https://naviro.aiBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: [email protected]🕒 CHAPTERS00:00 - Be Undeniable Where It Counts01:36 - Quality vs. Quantity in the Age of AI02:01 - Why The "AI-First" Mentality is Wrong02:30 - AI is The Co-Pilot, Not The Pilot04:09 - The Big Flaw in AI Content Tools05:48 - Building Your Content Funnel Framework08:36 - Why Your Content Must Be Evergreen12:24 - The #1 Mistake That Gets You Marked as a "Supplier"14:19 - Content Attracts, The Funnel Sells22:51 - Your LinkedIn Profile is a Landing Page, Not a Resume24:22 - The Most Important Lesson of My Life📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

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