Listen "Panasonic and Domestic & General - Innovation in Warranty: Building Customer Loyalty By Embracing Technology"
Episode Synopsis
Listen to the roundtable discussion with warranty experts: Michelle Esgar, Senior Group Manager, Marketing and Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Sidney Lara, Service Principal, Aquant, discuss all things warranty including customer retention and loyalty. Additional topics covered include:How technology can help harness and transform business models for better warranty managementHow warranty has changed the way we buy products, establish customer relationships, loyalty and develop service contractsInnovation in warranty - what major shifts are rising within the warranty industry
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