A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams. Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson. _______Vanessa Hofman, Talent Attraction Manager at Australia Post, dropped by on day two of the Australian Talent Conference. As a first-time ATC attendee with two decades of industry experience, Vanessa shares her fresh perspective on AI adoption in one of Australia's largest organisations.Vanessa discusses how Australia Post, with 64,000 employees, is navigating its AI transformation journey at an enterprise level, with Microsoft Copilot now at every employee's fingertips. She reveals the talent function's focus on moving consultants from reactive administrative work to becoming trusted advisors who can make real impact at facility sites and warehouses, a shift that AI tools are helping to enable.The conversation highlights a key theme from the conference: the industry's mindset shift around AI. Vanessa notes that only 1% of attendees in an Indeed poll expressed fear or hesitation about AI, compared to widespread anxiety just 6-12 months ago and that human superpowers – creativity, emotional intelligence, and adaptability – remain irreplaceable.Key Topics:01:20 – Australia Post's AI journey: Enterprise-led transformation reaching TA02:20 – Microsoft Copilot deployment across 64,000 employees03:20 – Moving talent consultants from reactive to trusted advisor roles04:20 – The mindset shift: From AI fear to AI embrace in just 12 months05:10 – Human superpowers that AI can't replace: Creativity and emotional intelligence05:50 – Task analysis insights: Finding the golden quadrant for TA workIf you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos. Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program. Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

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