Alice Rackley, CEO of Polytag, joins Host Simon Hodgkins for a conversation that cuts through the noise around sustainability and brings fresh insight into what real progress looks like in the world of recycling. Polytag isn't just another tech company; it's one of the few players actively building the infrastructure needed to make circular economies for plastic packaging a practical reality. Under Alice's leadership, Polytag is transforming how brands track, trace, and take responsibility for their packaging. 00:00 - Alice Rackley - VistaTalks Ep 177 01:26 - From Barcodes to Recycling: Alice’s “Double Pivot” 03:16 - How Polytag’s Two-Tag System Works 07:28 - Sustainability as the New Digital Transformation 10:08 - Why Wales Leads the World in Recycling 13:11 - The Ocado Case Study: Recycling Rewards in Action 18:32 - Tackling Recycling Myths and the Problem with Downcycling 24:32 - Global Standards for a Circular Future About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

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