Melanie O'Connor, Head of Marketing at BDO Ireland, speaks with Host Simon Hodgkins about her journey from elite swimming to strategic marketing leadership. Melanie brings a refreshing perspective to marketing, emphasizing the importance of adaptability, strategic thinking, and challenging the status quo. 00:00 - Melanie O’Connor - VistaTalks Ep 173 01:42 - Melanie’s approach to marketing: no one-size-fits-all 05:51 - Recognition as one of Ireland’s Top 100 CMOs 07:25 - The importance of brand and digital transformation 10:37 - Doubling brand awareness using paid social 14:24 - Aligning business strategy with marketing culture 19:55 - Balancing creativity and data in marketing 28:20 - Melanie’s journey from elite swimming to marketing leadership About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

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