In this episode, Caley Burton, Senior Technical Writing Manager at Cloudflare, shared a powerful perspective on the evolving role of content. With nearly a decade of experience in content strategy and user experience, Caley is driving AI-ready, scalable documentation practices that elevate customer engagement across Cloudflare’s global platform.00:00 - Introduction: Welcome to VistaTalks with Caley Burton01:20 – What Is a Holistic Content Strategy?04:30 – Documentation as Experience Content07:00 – Implementing a 360-Degree Content Plan14:10 – Common Content Strategy Challenges19:00 – Measuring Content Performance and ROI23:47 – The Strategic Role of Video Content32:00 – AI’s Impact on Content ManagementAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.comSocial Media:X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

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