Send us a textThis week I've been chatting with the fabulous Lewis Collins, Brand and Marketing manager of the Kaleidoscope collection - three award winning luxury boutique hotels in and around Bath and Wiltshire. The multiple award winning hotels: Homewood (just outside Bath), The Bird (in the centre of Bath) and the Bishopstrow (in Wiltshire).  Join me as I talk to Lewis about Kaleidoscope and how the character of the team has helped shape this distinct brand.  A former dancer and theatre performer himself, Lewis epitomises all that is unique about the hotel group. He’s also trained with some of the best, working in events at the five star Relais & Chateux hotel Lucknam Park, Wiltshire.  We discuss the importance of influencer marketing and how they have seen dramatic growth in their social followers as a result of their work in this area.  We also discuss the growing importance of Tik Tok as a platform for search and those wanting unique experiences recommended by their peers.  Lewis is great fun and brings a fresh perspective that’s so important if we want our places to stay relevant.  I hope you enjoy the episode.  Lewis favourites Place to visit:  City of Wells Places to eat:  Osip in Bruton Somerset Marmo in Bristol  Find Lewis at@lewismcollinsFind out more about Kaleidoscope Collection@homewoodbath@thebirdbath_@bishopstrowhotel Mentions in the show@lucknampark  @visitwest If you enjoyed the episode please subscribe and review, it really helps other people to see it.   To share your views on this subject and ask questions about the episode, head over to:InstagramLinkedIn This episode is sponsored by Hello Starling. Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations. They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today. FREE GUIDE - 6 Steps to finding your Ideal Customer Do you want to know who your ideal customer's are and how you can focus your time and money reaching them? Download my FREE guide now. If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏

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