Great chat with Hani Azzam, Founder of Viaka, and Vice President at Silicon Valley Bank. Viaka is a premium member network dedicated to connecting founders, investors, and operators across the MENA region and beyond. Discover how Viaka facilitates knowledge sharing and support through its platform, and learn about its network monetization strategies, including digital media sponsorships, community memberships, and consulting services. Hani also discusses Viaka's impressive traction in event attendance, newsletter subscribers, and community growth. He discusses the most common strategies startups have used to expand to adjacent MENA markets, and the relevant merits of acquisition versus localization when entering new markets.

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