Join us on a scintillating discussion with Aayushman Dalmia, Founder & CEO of Zoftware, an AI-powered software discovery platform that serves MENA-based SMEs. Zoftware makes it easy for non-technical founders to find and implement the right software for their businesses. Listen in as Dalmia highlights the importance of trust-building for software companies in the MENA market and the key factors SMEs consider when purchasing software. He also shares insights on the sales cycle for software purchases and offers advice for prospective founders in the building in the MENA region.

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