Mastering Clicks in 2025 with PickFu - VENDO Velocity Podcast Ep. 164

18/03/2025 28 min
Mastering Clicks in 2025 with PickFu - VENDO Velocity Podcast Ep. 164

Listen "Mastering Clicks in 2025 with PickFu - VENDO Velocity Podcast Ep. 164"

Episode Synopsis

Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips!


Topics Covered:
- Walmart vs Amazon Optimization & Best Practices (3:10)
- A+ Content & Below-the-Fold Rich Media(7:11)
- Walmart Buyers are Omnichannel Buyers (11:07)
- Customers Acting Differently with Click-Tests?(13:24)
- Understanding ICPs (15:05)
- Using Instacart to See Where You Land in Catalogs Across Stores (17:54)
- Utilizing Instacart to see Offerings (19:24)
- Knowing Your ICP for TikTok Shop (22:36)


Speakers:
- John Aspinall, Brand Evangelist, PickFu
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

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