In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.

Topics Covered:
What is Instacart? (2:25)
What's new with Instacart? (3:18)
Best Practices to maximize Instacart (6:20)
The Carrot Network (11:39)
Instacart's partnership with The Trade Desk(15:05)
Instacart co-marketing opportunities (17:28)
Retail media - Carrot Ads (21:21)
Core metrics brand should be looking at (24:20)
Off-platform: TikTok (26:00)

Speakers:
Suzanne Skop, Sr. Director & Head of Agency Partnerships, Instacart
Gefen Laredo, SVP of Advertising, VENDO


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