In this episode, the VENDO team is joined by Brianna Doe, Influencer Marketing Expert and Founder & CEO of Verbatim, to explore how to build and scale high-performing influencer and affiliate programs. We cover finding the right partners, crafting content strategies that align with business goals, leveraging LinkedIn for outreach, measuring performance, and balancing short- and long-term partnerships to drive real business growth.

Topics Covered:
Finding the right influencers & affiliates (3:20)
What you should look for when searching for influencers (7:26)
Outreach tips & tricks (11:47)
Content strategy that aligns with business goals(18:00)
Utilizing LinkedIn for brand outreach (21:52)
Converting content (25:30)
Creating content briefs (27:20)
Influencer & affiliate performance (30:00)
Important KPIs (33:05)
Approaching short v.s long term partnerships (37:20)

Speakers:
Brianna Doe, Founder, Verbatim
Jaclyn Carleton, Creator Marketing Manager, VENDO
Nicolas Martinez, SVP of Marketing, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
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➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

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