It’s been dubbed the “noble experiment,” a name that came from then-President Herbert Hoover calling Prohibition “a great social and economic experiment, noble in motive and far-reaching in purpose.” In January 1920, the United States banned the manufacture, sale, and transportation of “intoxicating liquors,” a move made in the wake of temperance movements that sought moral and social reform throughout the 1800s — in spite of some failed attempts at similar regional programs around the country.

Despite the ban, the de
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