Noah Berk speaks with Lauri, co-founder of the Operating App, a resource management tool designed for professional services companies, consulting firms, and agencies. They discuss the app's origins, tailored features for different types of consulting businesses, and its tight integration with HubSpot and time-tracking tools like Harvest. Lauri also elaborates on the cultural and operational approaches inspired by Nordic business models that promote transparency and autonomy. The conversation highlights how Operating App streamlines resource allocation, reduces manual data entry, and enhances overall project efficiency. 00:00 Introduction to Up Your Stack Podcast 00:17 Meet Lauri from Operating App 00:49 What is Operating App? 01:37 The Origin Story of Operating App 02:41 Target Audience and Market Fit 03:37 Gaining Traction and Differentiation 04:28 Integration with HubSpot and Other Tools 06:26 Challenges and Solutions in Resource Planning 13:27 Cultural Differences in Company Management 18:46 Why Choose HubSpot for Integration? 21:17 Conclusion and Final Thoughts

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