In this episode of *UpYourStack*, host Noah Berk is joined by Alex Rhodes, Senior Partner Marketing Manager at Sinch, to explore how rich communication services (RCS) are revolutionizing the way businesses engage customers through messaging.Alex shares insights into the transition from SMS to RCS, how it enhances security, interactivity, and trust, and what it means for B2B and B2C communication. Discover how RCS enables verified business messaging with carousels, in-message purchases, and encrypted conversations—and why companies need to act now to stay ahead.The conversation also covers how Sinch integrates with HubSpot, enabling global SMS, MMS, and soon RCS and WhatsApp capabilities directly within your CRM workflows. Learn why verified business messaging is critical for your brand and how Sinch helps organizations deliver trusted, seamless communications at scale.Connect with Alex: [email protected] more about Sinch:https://www.sinch.comExplore HubSpot custom integrations: https://aptitude8.com/custom-hubspot-integrationContact Aptitude 8: https://aptitude8.com/contact-us #HubSpotCrossbeamIntegration #BusinessMessagingSecurity #RCSMarketingTechnology #VerifiedSMSMessaging #B2BPartnerCollaborationTools

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