Making Good Use of the Shutdown
The pandemic shutdown has been particularly disruptive for owners of small or medium-sized businesses. Rather than merely hunkering down and waiting out the economic downturn, men and women who are heading and leading smaller businesses should see the opportunity in the moment.
What are these opportunities? To answer that question, I turned to Bob McKinnon, host of RealLeadershipPodcast.com and a veteran expert in the leadership of small and medium-sized businesses.
Bob talks about the importance of using this lull in economic activity to retool your business in terms of your vision, your company strengths, and what he calls your "unfair competitive advantage."
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