Building Trust Builds Customer Loyalty

Research consistently confirms that customers will pay more for a product or service if they trust the provider. Companies should therefore cease on every opportunity to foster a climate in which trust can flourish.

Customer loyalty never takes root where trust in a brand or company is low. And trust takes shape only in settings where ethics are held in high regard.

This episode explores five factors which are particularly powerful in determining whether customers will trust a company enough to be loyal to it. These are basically common-sense principles. But it's always worthwhile to be reminded of them so that they are not allowed to languish.

A PDF transcript of this program is available at https://www.upsizeyourleadership.com/episodes/2509-trust-and-loyalty.htm.
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