In this episode we have a little extra end of summertime treat ahead of the new series starting later in the autumn. My guest is Chow Mezger of Jude's Ice Cream and we explore the deceptive simplicity of a tub of vanilla ice cream. I have long wanted Jude's to come on the podcast because I feel that the story of Jude's touches on so many interesting and important topics - acting on idea later in life, running a family business, what it means to be a British brand, taking the long view, being carbon neutral, becoming a BCorp and the interrelationship of purpose and commitment. Chow is clear thinking, highly articulate and not afraid of a challenge. My hope is that you will find this episode as uplifting and refreshing as the best ice cream on a hot summer's day.

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