Welcome to Up With The Lark The Podcast! I hope that you are enjoying this Mini Series on Brand Values! In my experience, those enterprises which set sincere and coherent brand values, and express them honesty and with innovation, thrive. I initially started by interviewing Sophie, founder of Sleepy Doe. I then quickly realised that, like the British weather and tins of Quality Street, the joy was in the variety. So I approached some other brands and projects and asked them to share their business values. Over the next week, we will be hearing from different founders and leaders on why they feel that values are important, how they chose them, the benefits of having them, how they stick with them and where to start if you haven’t yet had chance to think about this in any great detail. In this third instalment on a chilly November day we have Sammi Bennet of Rag Trade Clothing. All of the Rag Trade Clothing pieces are imagined, designed and created by designer/maker Sammi. The clothes are all seasonless, timeless, functional and feminine. If you want to hear conversation about enthusiasm, being a modern-day maker, the benefit of simplified decision-making and holding fast in times of change, then you should enjoy this. That and Sammi is just frank and funny about what it takes to run a business! It would be wonderful if you were able to rate, review and share. It helps other creatives to find us! Rag Trade Clothing: https://www.ragtradeclothingco.com

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