Thinking about supporting the show? Visit www.uponfoil.com This is not an ad (we are not paid or rewarded any other way - we are curious about all aspects of watersports..! In this episode, Matt and Gael interview Yann Dalibot, co-founder of Soöruz, a company dedicated to creating eco-friendly wetsuits for various water sports out of La Rochelle, France. They discuss Yann's journey in water sports, the mission behind Soöruz, and the innovations in wetsuit technology, particularly focusing on sustainability and recycling initiatives. Yann shares insights into the challenges of producing eco-friendly products while maintaining performance and the importance of core distribution in the wetsuit market. The conversation also touches on the future of the brand and its commitment to reducing environmental impact. Chapters 03:07 The Birth of Soruz: A Journey in Wetsuit Innovation 08:49 Eco-Friendly Materials 14:51 Performance vs. Sustainability 21:01 Future Innovations: What’s Next for Soöruz? 26:56 A Day in the Life of a CEO 29:58 Product Range Expansion: Beyond Wetsuits 35:56 Final Thoughts Takeaways Yann Dalibot is a co-founder of Soöruz, focusing on eco-friendly wetsuits. The brand aims to cater to various water sports, not just surfing. Sustainability is a core value, with a focus on recycled materials. Innovations in wetsuit technology include the use of natural rubber and limestone neoprene. The company has a recycling program for old wetsuits, turning them into new products. Yann emphasizes the importance of performance alongside eco-conception. The brand is working on expanding its product range to include more sustainable options. Core distribution channels are vital for the wetsuit market. Yann's daily role involves a mix of strategic planning and hands-on work. Future innovations will focus on reducing the environmental impact of all product ranges.

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