UN 363 - YPulse. Ad Effectiveness and DEI.

15/05/2025 28 min Episodio 363
UN 363 - YPulse. Ad Effectiveness and DEI.

Listen "UN 363 - YPulse. Ad Effectiveness and DEI."

Episode Synopsis

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.