Send us a textWhat if the thing you're downplaying is actually your key to business breakthrough? In this deeply personal episode, I share the story of how a $240 cello performance led to someone else making $150,000 - and how it completely shifted my understanding of value and pricing.For 20 years, I'd been "throwing my gifts in the mud," undervaluing what I brought to the table. It took this shocking experience to help me discover what Gay Hendricks calls the "Zone of Genius" - and why most entrepreneurs are stuck working in the wrong zone entirely.The good news is this: When you discover your genius zone, and you go ALL IN, then money actually starts to become a byproduct of the work you do. So thrilled for you to discover this!Key Topics Covered:The neuroscience of why we torture ourselves when we don't act on ideasThe difference between Zone of Genius, Excellence, Competence, and IncompetenceWhy energy-giving vs energy-draining work is the key indicator of your true zoneHow money becomes a natural byproduct when you work in your Zone of GeniusThe 80/20 principle applied to your business zonesWhy most successful people are actually working in their Zone of Excellence (and burning out)How to identify what you've been undervaluing in your own businessResources Mentioned:"The Big Leap" (Book) by Gay Hendricks (creator of the 4 quadrants discussed in this episode)Free Zone of Genius Strategy Calls (limited to 20 per month) - https://www.innervoiceinstituteofmusic.com/discoverycallConnect with Ine:Free Strategy Call: https://www.innervoiceinstituteofmusic.com/discoverycallInstagram: @ine.wilme Download the new free guide: The #1 Mistake Entrepreneurs Make When They Launch New OffersGet access to the Flow State Formula Private Podcast: https://www.innervoiceinstituteofmusic.com/private-podcast-opt-in-pagePodcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude Musician: Mari Coetzee  _______________________________________________________________🎵 Have Questions? Save time and book a free discovery call to see how we could work together!https://www.innervoiceinstituteofmusic.com/discoverycall🎵 Struggling with focus in entrepreneurship? Click on the link to get access to the Private Podcast Flow State Formula for creative entrepreneurship activations to start trusting yourself in your work again! https://www.innervoiceinstituteofmusic.com/private-podcast-opt-in-page 🎵Curious about working together? Join the next free workshop I'm hosting: https://www.innervoiceinstituteofmusic.com/workshop-registration🎵Weekly episodes aren't enough for you?You can connect with me over on Instagram at @ine.wilme

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