In this episode of Marketing Unicorns, Gino Palozzi, Chief Marketing Officer at DailyPay, shares his experiences and strategies for successfully leading a hybrid marketing team. Gino discusses the evolution of marketing, the importance of empathetic leadership, and how to effectively manage remote and in-office talent. [Note: this episode was originally published on our other show — The Remote CMO]


Key Topics Discussed:



The shift in marketing from an art to a science, driven by data and technology
The importance of empathetic leadership and understanding individual team members' needs and motivations
Strategies for building and managing a hybrid marketing team
Criteria for determining which roles are suitable for remote work
Sourcing and attracting talent for a hybrid work environment
Setting expectations and boundaries for remote team members to prevent burnout

 
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
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The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co

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